They tell you what sort of questions users might ask about a particular keyword, and where on the consumer journey they might be.Īlong with your keyword research, understanding the intent behind the search that brings users to your site can help you make content that your consumers actually want. Search Intent Tools help you determine the mindset of the user. Are they looking for information? To find a product? To solve a problem? Keywords can tell you what people are searching for, but not necessarily the why behind a search. Create high quality content around those keywords, using them as topics and inspiration for your content. Those are opportunities to rank in new areas, and potentially attract new users to your site. Look for keywords that you might rank for, but aren’t on the first page of Google (top 10 results). Keyword tools are a great way to discover topics you can create content around for your website. This can, and should, help shape your content strategy. Keyword tools can show what terms and phrases you are currently ranking for, as well as what terms your competitors rank for, and general keyword search volume. There are several types of SEO tools, each of which can help optimize your organic footprint. Ultimately, these tools help overcome some of the SEO challenges marketers face every day. They help with research, understanding search intent, gathering and understanding data, and structuring your SEO footprint. They fall into four primary categories: keyword tools, search Intent tools, analytics tools, and technical tools.
#Free seo tools for keyword research free
Here are eighteen free SEO tools (and three paid tools) that we at Clique Studios use for our SEO efforts. Of course, while knowledge can be a powerful tool, actual tools come in pretty handy as well. But it’s also a powerful practice that can be wielded by anyone willing to learn the basics. Which means that Search Engine Optimization (SEO) is more important than many realize. That’s right, a majority of traffic on the internet is driven by search engines. Did you know that 53.3% of all traffic comes from organic search?
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